Your organization’s logo is the foundation of your overall visual brand.
Nonprofit digital media kit examples full#
This was done to better encapsulate the full scope of its mission and maintain the same iconic initials that it is known for across the planet.
However, if you decide that your name is no longer meeting your needs, if your mission or work has evolved, or you aren’t appealing to your audience in a meaningful way, a new name can bring fresh momentum into your brand.įor example, WWF, founded in 1961, changed its name from the World Wildlife Fund to the World Wide Fund for Nature in 1986.
With so many potential directions, word associations, and language considerations, it’s important to choose a memorable name that aligns with your mission.Īt this point, your nonprofit might already have a name that is well known among the communities you serve. Choosing a name for your organization can be one of the most challenging things you can do as an organization. One of the most memorable elements of your nonprofit’s brand is its name. Nonprofit branding encapsulates all of the overarching elements that an organization uses to communicate its mission, vision, and rally-cry.ĭrafting Your Nonprofit Branding GuidelinesĪn effective nonprofit brand incorporates multiple cohesive aspects that come together to make up who your nonprofit “is.” Although a nonprofit brand can include many more elements, we’ll discuss a few of the most critical ones here. Yet while a nonprofit’s logo is a huge factor in its branding, it’s by no means the only element involved. Consider the bright red cross of the appropriately named Red Cross or the bright yellow jerry can of Charity: Water. While big-name companies tend to have the most recognizable brands, other well-known nonprofits can stand out as well. What comes to mind? Probably the iconic “swoosh” and corresponding “Just do it.” Nearly anyone would be able to match the two to the company they represent. These strategies often take a page from for-profit businesses as well.
It’s the way they position their nonprofit apart from every other organization out there. It’s a promise to participants, partners, and supporters and encapsulates why these people should believe in them. Nonprofit branding is the way an organization communicates who they are and the heart of their work. Inspirational Nonprofit Branding ExamplesĪs you dive into the world of nonprofit branding and take a look at some successful examples, we hope you pick up some great ideas that will help your own nonprofit as well.Creating a Nonprofit Branding Strategy and Tips.Drafting Your Nonprofit Branding Guidelines.To help, we’ve put together this useful guide that will explore the following topics: This can be difficult when there are more than a million nonprofit organizations across the globe and likely thousands in your same sector or community.Īn effective nonprofit branding strategy can help your organization stand out and allow your audiences to build more meaningful connections with you.Īt Loop, we work with all sorts of mission-driven organizations to build and develop effective nonprofit brands. When you work at a nonprofit, standing out always seems like a priority.
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